A self-defined senior project developing a system of visual identities for Giacomo Puccini's operas La Bohème, Tosca, and Madama Butterfly. The goal was to visualize these operas in a way that would begin to attract a new, younger audience, without alienating Puccini's already loyal following.

Each opera features a series of posters with a key quote from each act of the libretto, plus a signature title poster. As a set, the posters are meant to build upon each other sequentially as a kind of campaign, while the title poster can then be applied to other formats and mediums.

I also created a hardcover book for each opera's libretto meant for both first-time and committed opera listeners. Each book provides a detailed synopsis by act and character lists, as well as the original Italian with corresponding English translations. I typeset each book so that listeners can follow along line by line, and keep up with the dialogue without having to know any Italian. Each book was perfect-bound by hand.